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SPORT EXPO – International trade fair for sport, recreation, and healthy lifestyle

The importance of physical activities that reduce stress, improve sleep, support emotional stability, and boost energy is growing. According to the “Sports Market Report 2025”, the global sports market will increase from USD 477.8 billion in 2024 to USD 635.4 billion in 2029 (CAGR 5.8%). At the same time, the tourism industry is projected to triple its value by 2040 – from USD 5 trillion to USD 15 trillion, according to Boston Consulting Group. In response to these trends, SPORT EXPO – an international B2C fair – has been created, the largest event of its kind in Southern Poland.

SPORT EXPO is the first event in Poland to bring together exhibitors showcasing products and technologies covering the full spectrum of sports and recreational industries in one place. Visitors can explore a wide range of offerings, including: fitness and training, cycling, running, outdoor activities, sport style, sport tech, tennis, health, water sports, team sports, sports clubs, travel agencies, regions, and many other areas related to active and healthy lifestyles.

👉 Become an exhibitor! This is your chance to showcase your products to thousands of visitors and establish valuable business connections. Join the industry leaders and make your presence known at the most important sports event in the country!

📅 Are you a sports and healthy lifestyle enthusiast? Don’t wait – mark your calendar for the fair today and discover the latest products, innovations, and inspirations waiting for you at SPORT EXPO!

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Why is it worth it?

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Season launch – perfect timing to showcase new releases

These are the first B2C fairs of the season – the perfect time to showcase new products and launches for spring–summer 2026.

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Poland’s only all-sports exhibition

Up to 10 sports categories that will attract individual customers interested in various sports activities as well as healthy lifestyle enthusiasts.

In addition to traditional exhibition booths, visitors can enjoy equipment demos, sports fashion shows, meet-and-greets with celebrities, and panel discussions.

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Connect straight with your customers

Showcase your products, take orders, and sell directly!

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Presence of industry media and influencers

Build brand awareness and relationships with opinion leaders.

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A powerful market of new opportunities

Kraków and its region – a vibrant market with huge potential for the sports sector.

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The perfect stage for your showcase

EXPO Kraków – the largest and most modern trade and congress center in Southern Poland, right in the heart of Kraków.

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