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Why exhibit with us?

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Season kick-off – the perfect time for product launches

This is the first B2C trade fair of the season – the optimal time to showcase your spring/summer 2026 novelties and launch new products.

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Poland's only multi-sport trade fair

Featuring 10 distinct sports categories, the event draws individual consumers interested in various active pursuits and a healthy lifestyle. Beyond traditional exhibition booths, the event features gear testing, sports fashion shows, meet-and-greets with athletes, and panel discussions.

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Direct engagement with end consumers

An invaluable opportunity to showcase your offer, take direct orders, and drive on-site sales.

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Industry media and influencer presence

Build brand awareness and foster relationships with key opinion leaders.

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A thriving market of new opportunities

Kraków and the surrounding region represent a dynamic, highly receptive market with tremendous potential for the sports industry.

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The ideal showcase environment

EXPO Kraków – the largest and most modern exhibition and congress center in southern Poland, located right in the heart of the city.

Key facts about SPORT EXPO

SPORT EXPO IS A B2C TRADE FAIR targeting individual consumers who actively participate in sports and are interested in gear and a healthy lifestyle. In 2027, we are projecting over 5,000 attendees, primarily from southern Poland (Kraków, Katowice, Rzeszów).

The event's motto is: test, compare, get inspired!

10 SPORTS CATEGORIES, including the main ones: cycling, fitness, running & training, outdoor.
The event spans 10 sports categories, including: cycling, fitness & training, running, outdoor, active tourism, health zone, sportstyle, team sports, as well as a streetpark zone and sports clubs. The 10 sports categories attract a broad yet well-targeted group of customers interested in various areas of sport.

HANDS-ON TESTING OF BIKES, GEAR, FOOTWEAR, AND SPORTS ACTIVITIES
During the fair, attendees test products – at the previous edition in 2026, 6,400 tests were conducted!

ATTENDEES ARE FOCUSED ON TESTING AND BUYING PRODUCTS
Key takeaways from the 2026 edition: high sales among exhibitors who enabled direct purchases at their booths, strong interest in conversations with experts, and a growing need to check products "in real life" rather than relying on online reviews.

THE IDEAL SPACE TO SHOWCASE PRODUCTS AND SERVICES
The state-of-the-art EXPO Kraków facility – the 5,000 m² Wisła Hall, additional presentation rooms, and dedicated indoor and outdoor testing zones.

A DYNAMIC STAGE PROMOTING MOVEMENT AND A HEALTHY LIFESTYLE
The program features many events: fitness demonstrations and club presentations, sports fashion shows, panel discussions, and appearances by athletes and special guests.